We bring brands into Canada

A brand can be established everywhere and still be a stranger here. That gap is our work.

Tehrani International Trading is a Vancouver-based distributor and manufacturer's representative for companies that are established at home and ready for North America. We read the market before you commit stock, and place your products with partners who can sell them at the right price. Then we stay, because a brand is built in the years after launch. Canada first, then the US. Premium houses and industrial manufacturers ask different questions here. What they need is the same: a partner on the ground who knows the market and answers for the result.

About Us

For twenty years, brand owners have trusted us with their name in a market they cannot watch themselves. We look after a brand the way its owner would. We are honest about what the market will bear, careful with price and positioning, and still here years later. That is why the rights we win tend to stay with us.

Tehrani International Trading office reception in Vancouver, overlooking the harbour
Mining haul truck on off-the-road tires in an open-pit mine at dawn, the heavy-duty industrial side of Tehrani International Trading
Italian luxury furniture showroom with a leather lounge chair and marble table, the premium and luxury side of Tehrani International Trading

Market entry to market leadership. Rights negotiated, channels built, and held for a decade.

Continental. Sumitomo. Zeetex. Techking. Tonino Lamborghini. Lusso Scelta.

Selected Projects

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Continental, Sumitomo, Zeetex & Techking

Tires and Industrial

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Tonino Lamborghini

Premium Consumer Goods

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Lusso Scelta

Our Own Brand

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Valtra, Middle East and North Africa

Founder's Record

Our Approach

01

Market Intelligence

What the market already believes about your category, who controls the shelf, and what your brand will be measured against.

02

Brand Alignment

Whether this market is right for the brand at all. Sometimes the honest answer is not yet, and we say so.

03

Partnership and Rights

Exclusive distribution and partnership agreements, negotiated to protect the brand rather than simply move volume.

04

Market Activation

Retail and wholesale network, inventory, dealer programs, pricing discipline, and the daily work of holding a position once it is won.

See what a manufacturer's representative in Canada does in the first six months with a new brand.