Tehrani International Trading began in industrial distribution and still holds exclusive rights across the Middle East and North Africa for Continental, Sumitomo, Zeetex and Techking. That work is unforgiving. Tire buyers do not care about a brand story. They care whether stock arrives, whether pricing holds, and whether the dealer network is still standing behind the product in three years. In 2011 the company took on something different, introducing Tonino Lamborghini to a region where it had no presence, and held it for a decade. Today it also builds premium consumer brands in North America through Lusso Scelta, its own retail and hospitality brand. The principle has not changed: the right brand, in the right market, at the right moment, introduced by someone who understands both sides. For more than twenty years that someone has been Maysam Tehrani, whose own career record includes more than $45M in commercial impact, 36 multi-year supply contracts, a dealer network built past 350, and a distribution network grown from 10 partners to 54. He holds an MBA from UBC Sauder and works from Vancouver.