Fifteen years, two regions, one brand. We introduced Tonino Lamborghini to the Middle East in 2011 and widened it from a single drink into coffee, hospitality and real estate, then held exclusive North American rights for the beverage collection.

Most distributors carry someone else's brand. We built one. Lusso Scelta is our own Italian coffee and gourmet house for North American retail and hospitality, and it is now becoming a product line in its own right.

Exclusive distribution for four global tire and industrial brands across the Middle East and North Africa, held today. A market that does not reward brand stories, only performance.