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The Middle East does not forgive mediocre brands. And it does not forget the ones that earned their place. Tonino Lamborghini earned its place. We put it there.
Before North America, there was the Middle East. Over 15 years ago, Tehrani International Trading introduced Tonino Lamborghini to a region where luxury is not an aspiration — it is an expectation.
That launch was not just a distribution deal. It was the beginning of a brand relationship that would span continents and decades.
We didn't enter the Middle East with a brand. We built the brand's presence in the Middle East from nothing.
2010 First authorized introduction of Tonino Lamborghini across Middle Eastern markets.
2012 Expanded brand presence across key Gulf markets including UAE, Kuwait, and Saudi Arabia.
2015 Established regional distribution infrastructure and retail partnerships across the GCC.
Twenty years of building luxury brands
in markets where they had never existed.
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